Table of Contents

Manage Gift Registries

Gift Registry Basics

ProductCart has many advanced features that allow both your customers and the store administrator to create, edit, add products to and purchase products from a gift registry. Customers can create and manage their gift registries, or you can help them directly from the Control Panel by having access to features that are very similar to what they have access to from their storefront account menu.

In a nutshell, the Gift Registry portion of the system works as follows:

In the following section, we will refer to the customer that creates a Gift Registry as the Registrant. Customers can add a new registry to their account by logging into the store, and clicking on the Manage Gift Registries link. To add a registry, customers will click on the Create New Registry button.

In the Control Panel, to add a new Gift Registry, look for a customer, view the customer details, and then click on the View Gift Registries button at the bottom of the page. To view all Gift Registries, select Settings > Manage Gift Registries.

Manage Gift Registries

Gift Registry Setup Options

When you add a new Gift Registry, both in the storefront and in the Control Panel, you will first need to set a series of options for the registry itself. Then you will proceed with adding products to the registry. The options are:

Managing a Gift Registry

If one or more registries have already been created, the Manage Gift Registries page offers a summary of all of them. It displays the event name, type, date, whether or not the event is visible to customers that are looking for a registry, how many items have been registered and how many of these items are still available for purchase (in parenthesis).

Here is how the page looks in the storefront.

Screen shot of managing a gift registry

Customers can add products to their registry by clicking on the Add Products link and browsing the store as they normally do when purchasing products for themselves. Once products have been added to the shopping cart page (pc/viewCart.asp), an Add to Registry button is shown. This button is only shown:

When registrants click on the Add to Registry button, instead of beginning the checkout process they are taken to a page that allows them to select a gift registry from a list of gift registries previously added to their account, and add the products to it.

Once products have been added to the registry, a product summary can be viewed at any time by clicking on the View Products link. For each item in the list, ProductCart shows:

Additional units of existing products can be added to the current ones by entering a number in the corresponding input field. New products can easily be added to the list, and existing products can be removed from it by checking the Remove check box. Note that products can be removed from the registry only if they have not already been purchased.

Notifying other customers about a Gift Registry

After creating a Gift Registry and adding products to it, the registrant can easily let friends and family members know about it, right from within your store.

From the Manage Gift Registries page, they will select Notify Friends. When the registry is hidden, this is the only way for people to reach the registry.

To use this feature, registrants will need to enter their name and e-mail address (ProductCart pre-fills these fields based on the customer’s information stored in the database), a list of addresses for family and friends to be notified (each address must be on a separate line), a subject for the e-mail, and the actual message. The message is partially pre-filled with basic event information and a link to the registry. The link to the registry should not be altered.

The Store Manager’s To Do List

By allowing customers to create and manage a Gift Registry on your store, you can increase sales, improve customer loyalty, and acquire new customers as family and friends of the registrant visit your store to buy gifts for him/her. Make sure to make the customer’s experience as smooth as possible. In order to do so, review the following suggested tasks:

  1. Edit Store Buttons
    There are a number of buttons that are unique to the Gift Registry features. Make sure these buttons match the rest of the buttons used on your site. The buttons are: Create New Registry, Delete Registry, Add To Registry (used on the shopping cart page to add products to a gift registry instead of checking out), Update Registry, Send Messages (used within the Notify Friends feature), and Return To Registry.
  2. Add a New Store Link
    On your store, customers will locate a friend’s Gift Registry by using a special new search page. The page is called ggg_srcGR.asp and is located in the pc folder. It allows customers to search the Gift Registry database by name of the registrant or date of the event. Here is a screen shot of how the Gift Registry search page will look.
    Gift Registry search page
  3. Disable Gift Registries
    In ProductCart v3.51 and above you can easily disable the Manage Gift Registries link shown on the customer account home page. It's one of the Store Settings located under the Miscellaneous tab. In previous versions of ProductCart, you can accomplish the same thing with a small code change. Open the file pc/custPref.asp and remove the following lines of code:
    <li><a href="ggg_manageGRs.asp">
    <%response.write dictLanguage.Item(Session("language")&"_CustPref_13")%>
    </a></li>
    

You can create a customer service page on your store where you talk about Gift Registries and link to the search page with a link such as (edit the path so that it is a valid path in your store): <a href=“mystore/pc/ggg_srcGR.asp”>Find a Gift Registry</a> You can obtain the exact link for your store using the Marketing > Generate Links feature.

If you decide to create a page that describes to your customers how to create and manage a Gift Registry, feel free to use any of the content of this User Guide. :-)

Customer experience: buying products off a Gift Registry

As mentioned above, customers will be either directly notified of a Gift Registry by the registrant, or will locate the registry through the Gift Registry search page. After finding the right registry, customers will be able to purchase products off the list of registered items.

How a Gift Registry appears to a customer purchasing products for a friend